The Laboratory for the Study of Human Relations regularly conducts or undertakes market research projects on behalf of businesses or organizations, on areas such as consumer behaviour, marketing and promotion strategies, and effective communication techniques.
The purpose of market research is to study the consumer habits of specific population groups and to collect and process information about the needs, size and potential of a particular target market, and about competing businesses within a market.
Market research is an integral part of any business strategy. With the information it provides, executives can formulate effective and comprehensive marketing and business strategies and solve key strategic problems.
On behalf of businesses and organisations the Laboratory undertakes qualitative and/or quantitative surveys which include sampling, data collection, statistical processing and analysis, reviewing results, drawing conclusions, writing up reports and presenting them to interested parties.
Please contact [email protected] or call our Office Team for more information or if you have any questions.